Choose Plastic Negative with Evolve Organic Beauty

Natural Skincare That Works For You And The Planet

Removing twice as much plastic from nature as we use.

That's Our Plastic Negative Promise.

"I believe that it is time to evolve beauty and our partnership with rePurpose Global enables us to take another step towards doing just that. Whilst we are always working towards becoming a more sustainable business, we believe that action always starts now, and becoming plastic negative means that we can have a positive impact on the planet immediately."

Laura Rudoe - Founder & CEO, Evolve Organic Beauty

How It Works

1. Measure

Evolve Organic Beauty donates a percentage of every product purchase to fund the collection of 23545 lbs of low-value plastic waste from oceans and landfills every year. 

2. Compensate

Low-value plastic is collected, processed and reused by a Multi-Layered Plastic Packaging Recovery in Aurangabad, India that employs and empowers waste pickers to tackle plastic waste.

3. Reduce

Evolve Organic Beauty will work with rePurpose Global to reduce the future use of virgin plastics in their products and build a more circular business and delivery model. 


Impact Created with Multi-Layered Plastic Packaging Recovery in India


Lbs of Plastic Waste Diverted From Oceans and Landfills


Waste Workers & Family Members Provided with Additional Income


KGs of CO2e Emissions Avoided 

Plastic Offset Project: 

Multi-Layered Plastic Packaging Recovery

Maharashtra, India

Offset Enabler: 

Evolve Organic Beauty

Hertfordshire, UK

Eco-friendly beauty from products to packaging.

Evolve Organic Beauty's 

Sustainability Journey

Sustainable Origins

Evolve Organic Beauty's products, from production through to packaging have sustainability at their core. Since launching in 2009, Evolve has had a focus on only sourcing the best in vegan, cruelty-free & eco-friendly skincare ingredients, formulating them in their eco-studio, and sending them to customers in the most energy-efficient ways possible.

The Final Destination

Evolve Organic Beauty wants to become the greenest beauty brand in the world. With new plans on the horizon for greener packaging, carbon offsetting schemes and a promise to continually improve their sustainability throughout the business this year and beyond. We are confident that this is the year they begin to actively give back to the planet rather than take from it.

The Plastic Negative Shift

Extending on its belief that businesses can have a positive impact on the environment and society, Evolve Organic Beauty has gone Plastic Negative. Through its partnership with rePurpose Global, the company is empowering marginalized workers to better tackle plastic pollution in their communities.

This is how much plastic you waste every year. 

Find out how you can go Plastic Neutral today. 

About rePurpose Global

rePurpose Global is a movement of conscious people and businesses going Plastic Neutral by empowering waste workers to fight our global plastic epidemic.


Together, we can reduce waste, revive lives, and restore balance.

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