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Choose Plastic Negative with Hard Bar

Great Energy For Life's Adventures

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Removing twice as much plastic waste from nature as we use.

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That Is Our Plastic Negative Promise.

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We decided if we were to set up a business, it had to be one that was about far more than profit. We had to be an ethical and sustainable company, grounded in community, producing great food at a fair price. Our mission was to make the business one that contributed positively to the planet and its people. rePurpose enables us to complete the circle.

How It Works

1. Measure

Hard Bar donates a percentage of every product purchase to fund the collection of 50 kgs of low-value plastic waste from oceans and landfills every year. 

2. Compensate

Low-value plastic is collected, processed, and reused by Waste Ventures India - a waste management enterprise that employs and empowers waste pickers to tackle plastic waste.

3. Reduce

Hard Bar will work with rePurpose Global to reduce the future use of virgin plastics in their products and build a more circular business and delivery model for their company.

In Partnership with Waste Ventures India


KGs of Plastic Waste Diverted

From Oceans and Landfills


Waste Workers & Family Members Provided with Additional Income


Tons of CO2e Emissions Avoided

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Plastic Offset Project: 

Waste Ventures India

Hyderabad, India

Offset Enabler: 

Hard Bar

Chamonix, France

We are now truly proud of the positive impact each bar we sell has.

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Hard Bar's Sustainability Journey

Sustainable Sourcing

Hard Bar started working with a small team of athletes and independent retailers. From day one they used exclusively organic ingredients, sourced ethically from farming co-operatives who share their values. In year two, they started planting a tree for EVERY bar sold. Now, they also remove twice as much plastic from the environment as they produce.

Waste worker from Waste Ventures India, a rePurpose Global impact partner

An Ongoing Journey

Hard Bar is proud of the positive impact each Hard Bar has now – but know that this is only the start. Contributing positively to the planet’s biodiversity, soil, and air health as well as the well being of all its people is a never-ending and rewarding mission.

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The Plastic Neutral Shift

Hard Bar tries to ensure that each step of their supply chain does some good to the planet. True to their commitment, they are now Plastic Negative. Through its partnership with rePurpose Global, Hard Bar is empowering waste workers to fight plastic pollution in their communities and providing all their products at a net negative plastic footprint.

Hard Bar

This is how much plastic you waste every year. 

Find out how you can go Plastic Neutral today. 

About rePurpose Global

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rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.

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