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Choose Plastic Negative with iNNBEAUTY PROJECT

Skincare That's Better For Your Skin, Wallet, & The Planet

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Removing three times as much plastic from nature as we use.

That Is Our Plastic Negative Promise.

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iNNBEAUTY PROJECT was created by our desire to offer truly clean & effective skincare formulas at accessible prices.  We believe in transparency from the ingredients we use to our sustainability initiatives. Partnering with rePurpose Global to become a certified Plastic Negative company is a huge step, not only for our brand, but for the beauty industry as a whole. We hope to encourage other brands to join iNN & put Mother Nature first.

How It Works

1. Measure

iNNBEAUTY PROJECT donates a percentage of every product purchase to fund the collection of 17100 lbs of low-value plastic waste from oceans and landfills every year. 

2. Compensate

Low-value plastic is collected, processed, and reused by CarPe India - a social enterprise in India that employs and empowers waste pickers to tackle plastic waste.

3. Reduce

iNNBEAUTY PROJECT will work with rePurpose Global to reduce the future use of virgin plastics in their products and build a more circular business and delivery model for their company.

Project Anant Pranay
Aurangabad, India


LBs of Plastic Waste Diverted

From Oceans and Landfills


Waste Workers & Family Members Provided with Additional Income


Tons of CO2e Emissions Avoided

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Plastic Offset Project: 


Maharashtra, India

Offset Enabler: 


New York, USA


From ingredients to packaging we aim to be 100% transparent.


iNNBEAUTY PROJECT's Sustainability Journey

Sustainable Sourcing

Sustainability is an important part of INNBEAUTY PROJECT’S DNA. We launched the world’s first fully curbside recyclable pump eliminating the metal spring that deems all other pumps on the market unrecyclable. Partnering with rePurpose Global, to become Plastic Negative, is the next big step in our sustainability roadmap but it won’t be our last.

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An Ongoing Journey

We're moving into 50% PCR plastic componentry wherever possible. We are also continuing to work on launching our new innovative packaging like our metal-free airless pump that is fully curbside recyclable.


The Plastic Negative Shift

Committed to its sustainability goals, iNNBEAUTY PROJECT has gone Plastic Negative. Through its partnership with rePurpose Global, the company is empowering waste workers to fight plastic pollution in their communities, supporting ethical wages, and providing all its products at a net negative plastic footprint.

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This is how much plastic you waste every year. 

Find out how you can go Plastic Neutral today. 

Beach cleanup organised by rePurpose Global

rePurpose Global is a movement of conscious people and businesses going Plastic Neutral by empowering waste workers to fight our global plastic epidemic.


Together, we can reduce waste, revive lives, and restore balance.

Check Out Our Blog


5 Environmental Non-Profits Fighting Climate Change

From helping our marine life to working on clean tech, learn more about these international non-profits who are changing the world.

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Our planet is imbalanced and we are witnessing its effects. Here’s a timeline tracing the trajectory of climate change through the 2010s.

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