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Choose Plastic Negative with JOYÀ

Everyday Joy with the Planet’s Most Powerful Botanicals

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Removing 1lb of plastic waste from nature for every product purchase.

That is our Plastic Negative promise.

Ruth Elnekave, Founder and CEO of Joya

As a brand founded to help people feel and live their best, doing our part to protect and better our communal home is not only our responsibility, but a key priority. We’re thrilled to partner with rePurpose Global to achieve a Negative Plastic Footprint and to further this shared goal.

How It Works

1. Measure

With every purchase of its products, JOYÀ will take out 1lb of low-value plastic that is otherwise bound for oceans and landfills.

2. Compensate

Low-value plastic is collected, processed, and reused by CarPe - a social enterprise in India that employs and empowers waste pickers to tackle plastic waste.

3. Reduce

JOYÀ will work with rePurpose Global to reduce the future use of virgin plastics in their products and build a more circular business model for their company.

Project Anant Pranay
Aurangabad, India


Tons of Plastic Waste Diverted

From Oceans and Landfills


Marginalized community members impacted


Tons of CO2e Emissions Avoided

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Plastic Offset Project: 


Aurangabad, India

Offset Enabler: 

Toronto, Canada

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Because joy should come with a clean conscience.

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JOYÀ's Sustainability Journey

Sustainable Sourcing

The health of the environment directly impacts our well-being. That is why crafting nourishing, health-promoting products is only a part of JOYÀ’s focus as a wellness brand. JOYÀ is committed to sourcing from responsible growers and producers worldwide and to minimizing waste by creating reusable and compostable packaging solutions that are truly sustainable.

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An Ongoing Journey

JOYÀ believes that businesses can and should have a positive impact on communities, and strives to be a leader in sustainability. They are proud to be certified Plastic Negative and enabling the removal of ocean-bound plastic is just one step in their long-term commitment to support wellness for people and the planet.

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The Plastic Negative Shift

From its packaging to its shipping materials, JOYÀ is committed to sustainability. To take this commitment one step further, JOYÀ has partnered with rePurpose Global. Through this partnership, JOYÀ is empowering waste workers to fight plastic pollution in their communities and providing all its products at a net negative plastic footprint.

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This is how much plastic you waste every year. 

Find out how you can go Plastic Neutral today. 

About rePurpose Global

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rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.

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