Men’s care made outstanding. Naturally.
CHOOSE PLASTIC NEGATIVE WITH PRIMA
Removing twice as much plastic from nature as we use.
That's Our Plastic Negative Promise.
“Taking care of yourself is important, but imagine if you could
take care of others at the same time? Here at GROOM, men’s care is made from clean ingredients for a cleaner you - and it goes beyond your bathroom. Partnering with rePurpose Global means we can achieve Plastic Negativity, no less. Now come aboard
and help us change the world, one morning ritual at a time.”
HOW IT WORKS
GROOM donates a percentage of
every product purchase to fund the collection of 1239 kgs of low-value plastic waste from oceans and landfills every year.
Low-value plastic is collected, processed and reused by a PET Plastic Packaging Recovery in Accra, Ghana, that employs and empowers waste pickers totackle plastic waste.
GROOM will work with rePurpose Global to reduce the future use of virgin plastics in their products and build a more circular business
and delivery model.
WITH PET PLASTIC PACKAGING RECOVERY
IN ACCRA, GHANA
Kgs of Plastic Waste Diverted From Oceans and Landfills
Waste Workers & Family Members Provided with Additional Income
Kgs of CO2e
rePurpose Impact Project:
Montreal, Quebec, Canada
MEN'S CARE PRODUCT
MADE CLEAN, FROM THE INSIDE OUT
GROOM'S SUSTAINABILITY JOURNEY
The commitment of GROOM toward clean practices is an enduring one. It means using sustainable ingredients only, but also choosing compostable shipping material, purchasing carbon offsetting credits and including PCR plastic whenever possible in packaging. To go beyond the extra mile, partnering with rePurpose Global means reaching plastic negativity.
THE FINAL DESTINATION
The deeper you get, the better you get.
For GROOM, the road forward goes with
bigger environmental and social impact. Every new milestone means more leverage
for better practices and more giving back. Making this a key statement of their brand message, GROOM is driven by the idea
of inspiring others to join the
movement toward a cleaner planet.
THE PLASTIC NEGATIVE SHIFT
Extending on its belief that businesses
can have a positive impact on the environment and society, GROOM has gone
Plastic Negative. Through its partnership with rePurpose Global, the company is empowering marginalized workers to better tackle plastic pollution in their communities.
rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.