Men’s care made outstanding. Naturally.

CHOOSE PLASTIC NEGATIVE WITH PRIMA

Removing twice as much plastic from nature as we use.

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That's Our Plastic Negative Promise.

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“Taking care of yourself is important, but imagine if you could

take care of others at the same time? Here at GROOM, men’s care is made from clean ingredients for a cleaner you - and it goes beyond your bathroom. Partnering with rePurpose Global means we can achieve Plastic Negativity, no less. Now come aboard

and help us change the world, one morning ritual at a time.”

HOW IT WORKS

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1. MEASURE

GROOM donates a percentage of

every product purchase to fund the collection of 1239 kgs of low-value plastic waste from oceans and landfills every year. 

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2. FINANCE

Low-value plastic is collected, processed and reused by a PET Plastic Packaging Recovery in Accra, Ghana, that employs and empowers waste pickers totackle plastic waste.

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3. REDUCE

GROOM will work with rePurpose Global to reduce the future use of virgin plastics in their products and build a more circular business

and delivery model. 

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Mechanical Recycling of PET in Accra, Ghana 2

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Mechanical Recycling of PET in Accra, Ghana 4

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Mechanical Recycling of PET in Accra, Ghana 3

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Mechanical Recycling of PET in Accra, Ghana 2
Mechanical Recycling of PET in Accra, Ghana 2

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IMPACT CREATED

WITH PET PLASTIC PACKAGING RECOVERY

IN ACCRA, GHANA

1239

Kgs of Plastic Waste Diverted From Oceans and Landfills

41

Waste Workers & Family Members Provided with Additional Income

780

Kgs of CO2e

Emissions Avoided 

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rePurpose Impact Project:

Accra, Ghana

Certified Brand: 

GROOM

Montreal, Quebec, Canada

MEN'S CARE PRODUCT

MADE CLEAN, FROM THE INSIDE OUT

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GROOM'S SUSTAINABILITY JOURNEY

SUSTAINABLE ORIGINS

The commitment of GROOM toward clean practices is an enduring one. It means using sustainable ingredients only, but also choosing compostable shipping material, purchasing carbon offsetting credits and including PCR plastic whenever possible in packaging. To go beyond the extra mile, partnering with rePurpose Global means reaching plastic negativity.

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THE FINAL DESTINATION

The deeper you get, the better you get.

For GROOM, the road forward goes with

bigger environmental and social impact. Every new milestone means more leverage

for better practices and more giving back. Making this a key statement of their brand message, GROOM is driven by the idea

of inspiring others to join the

movement toward a cleaner planet.

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THE PLASTIC NEGATIVE SHIFT

Extending on its belief that businesses

can have a positive impact on the environment and society, GROOM has gone

Plastic Negative. Through its partnership with rePurpose Global, the company is empowering marginalized workers to better tackle plastic pollution in their communities.

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THIS IS HOW MUCH PLASTIC YOU WASTE EVERY YEAR

Find out how you can go

Plastic Neutral today. 

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ABOUT

REPURPOSE GLOBAL

rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.

 CHECK OUT OUR BLOG 

 FOLLOW OUR INSTAGRAM 

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